Data Cleaning

Data cleaning and extraction that turns messy inquiries into sales-ready records

Hexastruct normalizes names, emails, phone numbers, product categories, countries, duplicate records, RFQ language, urgency signals, and missing fields before scoring and routing.

Data cleaning and extraction that turns messy inquiries into sales-ready records
Source
public page, form, email, social, sheet
Extract
AI fields and source context
Clean
normalize / dedupe / validate
Score
buyer fit and urgency
Review
human checkpoint
Alert
Feishu / Telegram / CRM
Learn
SEO / GEO feedback loop

Cleaning engine

Normalize fields before scoring and routing

The same lead should look the same no matter whether it came from a website form, email, TikTok, LinkedIn, Xiaohongshu, supplier sheet, or manual note.

Normalize fields before scoring and routing

Automation literacy

Teach the buyer why automation changes B2B growth

The page explains public data monitoring, data cleaning, scoring, routing, and human review in buyer language before it shows the technical workflow.

01 / Data quality

Raw leads are not business assets until they are cleaned

A phone number, email, TikTok account, RFQ note, or comment is only useful when it becomes a structured record. Data cleaning makes buyer information comparable, searchable, and safe for follow-up.

  • Normalize country, product category, company role, quantity, and urgency
  • Remove duplicates, spam, missing fields, and low-fit records
  • Create a single sales view that humans can trust
02 / Crawler discipline

A crawler should monitor signals, not create a messy scraping dump

Hexastruct treats crawler work as public-signal monitoring with source logs, platform rules, rate limits, error recovery, and human review. The goal is fewer but better opportunities.

  • Monitor public product pages, category keywords, posts, visible comments, and supplier listings
  • Record source URL, timestamp, extraction rule, and confidence score
  • Use human review before outreach or commercial decisions
03 / AI extraction

AI extraction turns messy text into fields your sales team can act on

Gemini-style extraction or other AI prompts can convert unstructured page text, RFQ emails, comments, and files into product category, buyer role, pain point, region, urgency, and next action.

  • Extract structured fields from mixed Chinese and English content
  • Summarize why a lead may matter to the business
  • Mark missing fields so humans know what to ask next
04 / Scoring

Lead scoring teaches the team which opportunities deserve attention first

A B2B team cannot chase every signal. Rule-based and Bayesian-style scoring prioritize records by category fit, channel quality, recency, buyer language, product match, and negative signals.

  • Score category fit, target country, purchase role, urgency, and repeat-order potential
  • Lower the score for unclear identity, irrelevant category, or risky wording
  • Push only qualified records to Feishu, Telegram, or CRM
05 / Human review

The best automation keeps humans in the decision loop

For hardware, quotation, outreach, and supplier promises carry risk. Hexastruct automates collection, cleaning, summarizing, and routing, while keeping final judgment, quote language, and relationship building under human control.

  • Human checkpoint before outreach or quotation
  • Reviewable source trail for every qualified lead
  • Follow-up queue instead of blind mass messaging

Crawler operating rules

Public web data is useful only after it becomes a controlled signal system

Hexastruct treats crawler automation as public-signal monitoring, not raw scraping volume. Every source, field, filter, and human checkpoint is designed before collection starts.

05 / Cleaning

Normalize, deduplicate, and mark missing fields

Clean company names, country names, emails, phone formats, platform handles, product tags, lead status, and duplicate records before scoring.

Without cleaning, sales teams waste time on repeated or misleading records.
06 / Scoring

Score the lead before it interrupts the team

Rules and Bayesian-style scoring can rank fit, urgency, buyer language, source quality, negative signals, and confidence.

Only qualified signals should create alerts.
07 / Route

Push the clean record into Feishu, Telegram, CRM, or sheet

A high-fit record becomes a concise alert with source link, summary, score, missing fields, owner, suggested follow-up, and next reminder.

The workflow becomes action, not just a report.
08 / Learn

Feed repeated questions back into SEO and GEO pages

Repeated buyer questions, product names, objections, and platform phrases become FAQ pages, answer-hub entries, case pages, and sales scripts.

Automation improves the website, not only the sales inbox.

Data cleaning logic

Data cleaning turns noise into sales decisions

A lead record is useful only when the same fields, naming rules, missing-data checks, and scoring logic are applied every time.

Messy input

Mixed phone formats, WhatsApp numbers, country codes, and missing regions

Clean output

One phone field, normalized country code, region tag, WhatsApp availability, and missing-field flag

Sales can contact faster and segment by market.
Messy input

Duplicate leads from website form, TikTok, LinkedIn, email, and manual sheets

Clean output

One merged lead record with source history, first-seen date, last action, and owner

The team stops repeating follow-up and sees the full relationship trail.
Messy input

Unclear product names such as charger, beauty device, robot, PCB board, accessory

Clean output

Controlled product taxonomy with category, subcategory, application, and supply-chain route

RFQ, SEO, supplier matching, and quote preparation become consistent.
Messy input

Long RFQ emails and attachments with requirements hidden in paragraphs

Clean output

Structured fields for quantity, target price, certification, material, deadline, files, and open questions

Engineers and sales can review the same brief instead of re-reading the whole inbox.
Messy input

Social comments with slang, complaints, praise, and unrelated chatter

Clean output

Pain-point clusters, usage scenarios, negative objections, product feature clues, and topic frequency

Product planning and content pages use real customer language.
Messy input

Supplier catalogs with inconsistent MOQ, materials, dimensions, price bands, and images

Clean output

Comparable supplier table with normalized specs, risk notes, capability tags, and update dates

Buyers get a stronger shortlist and faster sample-stage decisions.
Messy input

Public product pages where key claims change over time

Clean output

Versioned watch record with changed fields, screenshot or source note, and alert reason

The team notices competitor, price, feature, and market shifts earlier.
Messy input

Low-quality leads, spam, unrelated job seekers, and vague partnership messages

Clean output

Negative-signal tags, blocked patterns, low-score queue, and human override path

Alerts stay clean and the team trusts the workflow.

Buyer education

Automation concepts explained in practical B2B language

Public signalA visible clue from public pages, posts, comments, RFQs, directories, or product launches that may reveal buyer demand.

Stored with source URL, timestamp, channel, extracted fields, and confidence score.

Crawler automationA scheduled system that monitors public information and captures useful changes or records.

Built with tools such as Python, Playwright, Scrapling, Yingdao RPA, browser queues, and source logs.

Data cleaningThe process of turning messy lead text into consistent fields a team can search, compare, score, and route.

Includes normalization, deduplication, validation, missing-field flags, taxonomy mapping, and quality scoring.

AI extractionUsing an AI model to read messy content and output structured fields.

Useful for RFQs, product pages, comments, supplier notes, emails, and research documents.

Lead scoringA way to decide which opportunities deserve human attention first.

Combines category fit, target market, buyer role, urgency, source reliability, negative signals, and confidence.

Human review checkpointA required review step before outreach, quotation, or supplier commitment.

Keeps automation useful without letting weak or risky output reach buyers.

Feishu alertA concise message pushed to the team when a qualified lead or workflow exception appears.

Can include source, summary, score, missing fields, recommended next action, and owner.

GEO feedback loopTurning repeated buyer questions discovered by workflows into pages that AI search engines can quote.

The same cleaned questions feed FAQ schema, answer hub pages, llms.txt, service pages, and sales scripts.

Field taxonomy

Every lead uses the same language

Create controlled fields for country, industry, buyer type, product category, subcategory, target price, quantity, certification, files, and deadline.

  • Comparable records
  • Searchable lead library
  • Cleaner reporting
Deduplication

One buyer, one relationship trail

Merge repeated contacts across email, forms, social platforms, sheets, and manual notes while preserving source history.

  • First source and latest source
  • Owner and status
  • Follow-up record
RFQ structuring

Long inquiry text becomes a brief

Extract requirement fields from RFQ email, attachment text, product references, and buyer notes.

  • Quantity, price, certification
  • Open questions
  • Engineering handoff
Alert quality

Only cleaned records should trigger the team

Feishu, Telegram, or CRM alerts should include enough context for action: source, score, summary, missing fields, and next step.

  • No empty alerts
  • No duplicate interruptions
  • Clear next action

AI Automation Case Library

Data cleaning and lead normalization automation cases

These workflows show how inquiries, RFQs, public signals, social comments, and supplier tables can become consistent B2B sales records.

Google-ready FAQ

Questions buyers ask before they inquire

Why is data cleaning necessary before AI lead scoring?

AI scoring is unreliable when fields are inconsistent. Clean country, category, contact, source, quantity, urgency, and duplicate status first, then score the record.

Can Hexastruct clean RFQ emails and website inquiries into JS files?

Yes. Website and email inquiries can become structured JS lead records with source page, contact fields, category, summary, score, missing fields, and recommended next action.

数据清洗和 CRM 有什么关系?

CRM 只负责存储和管理,如果进入 CRM 的数据本身混乱,销售还是会浪费时间。数据清洗是在进入 CRM 或飞书提醒之前,把字段、重复项、评分和下一步动作整理清楚。